the Erased Font

Designed to make censorship visible.

Human rights, Typography, & Journalism

BEYOND THE VISIBLE

Exploring the creative potential of Mixed-Reality

Thesis Project, Mixed-Reality, & Human-Technology

Asahi x Man City

Social Reactive Content.

Always-on, Football, & Social

Seeing is Believing

Looking into a new reality.

Speculative, Artificial Reality, & Coding

Surprise Party

Don't let a cough ruin the moment.

Commercial, Cough drop, & Smint

AI Cookbook

Reducing food waste using AI.

Object Detection, Creative Technology, & Foodwaste

Hallo 👋🏽 I’m Erik Hamburger,


I’m specialized in conceptual thinking at the intersection of technology and social. Together with Wouter Oomen we’re looking to make work that pushes the framework of advertising into adaptation of technology and AI. With my work, I hope to apply creativity and technology to the problems we face daily. No matter if client, passerby, or societal, I love every challenge that inspires creative problem-solving. The trickier the challenge, the more fun I have.


Experienced across sectors I lead the creative for the Signify Mercedes F1 sponsorship beating KPI’s by 2000%, created AI first work for Microsoft, and launched an Italian product brand into being social first with over 100M+ impressions. In my 3 years in the industry i’ve won Epicas, D&AD and Webbies, along with being awarded the ADCN Future Talent Award. I’ve gathered work experience at 180 Amsterdam, DDB Amsterdam and Edelman Amsterdam. Where possible I’m proud to be nerdy.


AWARDS:

2024:

D&AD, Typography, Shortlist.

Webby, News & Politics, Nomination.

2023:

Epica Media Innovation - Traditional Media, Bronze.

Epica, Public Interest – Social, Shortlist.

D&AD New Blood Portfolio with Wouter Oomen

2022:

D&AD New Blood Pencil, Graphite.

ADCN Awards Future Talent, Bronze Lamp.


INTERVIEWS:

It's nice that: the Erased Font

Graduation Series: Erik Hamburger

Junior Mag: Junior of the month

WdKA: the Erased Font

EXPERIENCE:

Creative

Edelman | Nov 2024 - Present

Clients; Microsoft, Signify, & HP

Junior Art Director

180 Global | July 2022 - July 2024

Clients; FPU, ASAHI, DHL, Joop! & Rockstar

Junior Art Director

DDB Amsterdam | August 2023 - July 2024

Clients; Peugeot, IKEA & Pitches


Creative Intern

180 Global | February - June 2022

Smint, Peugeot & Lay’s


EDUCATION:

Bachelor of Advertising

Willem de Kooning Academy | 2019-2024


International Bachelor of Arts and Culture
with focus in sociology.

Erasmus University | 2019-2024


International Baccalaureate

Yokohama International School | 2014 - 2019

Dual Degree: English & German


Coded by Erik Hamburger