Turning a football sponsorship into an always-on content factory that keeps Asahi present all season long.

Asahi, sponsor of the football club Man City, briefed us on developing ideas to stay relevant all season with a content factory. For this, we developed a series of reactive football content that can be used Pre-Game, during, and Post-Game. The series of over 125+ assets focuses on how football unites, giving Asahi the playroom to stay present all season with videos, photography, stickers, and gifs.

I am particularly proud of this project because Thijs and I developed the creative in two days, from briefing to client presentation. Then Studio Beng Beng nailed the shoot, taking the ideas into execution! Big shoutout to the whole team behind this.