Turning an employee engagement initiative into a social first story by bringing Kimi undercover at Signify.

All Sports partnership come with exclusive access, the challenge is knowing what usage will get you the best value. Signify asked us to use Kimi Antonelli's limited time not just for fans, but to create something meaningful for their employees too. So instead of producing another driver interview, we turned Kimi into Signify's newest employee. Disguised and undercover, he spent the day exploring the company from the inside learing about new tech before surprising his new colleagues.

The activation turned into more than just unforgettable moments for employees, but a social-first film with global reach.

And, to the coolest clients ever, Tayran, Elise, Nathalie, Mariya, & Macarena! A special shoutout also goes out to all those that helped to turn our ideas into magic. Thank you all.

On a personal note, this project has been a huge milestone. Having the opportunity to creatively direct this from concept to final film has been one of the biggest moments of growth in my career, onto the next!